Strategic management and competitive advantage: concepts...

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Business & Economics - Management & Leadership
Strategic management and competitive...

Strategic management and competitive advantage: concepts and cases

Name: Strategic management and competitive advantage: concepts and cases
ISBN: 9780134741147

Jay B. Barney, William S. Hesterly

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What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.

الفئات:

Business & Economics - Management & Leadership

عام:

2019

الإصدار:

6th ed

الناشر:

Pearson

اللغة:

english

ISBN 10:

0134741145